Virgilio Alterocca, a name made famous world-wide for its postcards, was a bold entrepreneur as well as enlightened and committed to the emergence of the city of Terni. When he decided, therefore, to erect a building in corso Tacito, the main street of the city, recently built by the Town Hall planning office, he thought of something audacious, which would have an impact, but, could also host some of his business activities. He therefore entrusted the project to the most sought after architect of the time (1901), Cesare Bazzani.
So, Bazzani prospected the opportunity to realise a building that combined the classical tendencies dear to the designer, with a number of Liberty elements, in accordance with a fashionable current at that time. The result was the Alterocca building, which linked the offices from which the company administered all its initiatives, among them the bookshop, to the heart of the operative system that controlled the city telephone network, which Alterocca ran.
Indeed, the need to host technical structures, ultramodern at that time, provided the designer with the opportunity to insert an extra decorative element, the telephone mast which was realised on the opposite side of the building with respect to Corso Tacito. Bazzani drew inspiration from different Baroque churches in the building of a structure which still had a certain link with an element of modernity, the telephone network, Terni being one of the first cities in Italy to have one. That mast remained active for telephone structures up to the end of the 1980s. Obviously, part of the building was destined for the private home of the Alterocca family.
An example of eclectic architecture, the most consistent in Terni, a building created with pillars made of cast iron columns, with numerous windows and floral decorations, containing a further innovation included by Cesare Bazzani who, realizing a structure on the corner of the two streets, designed two different prospective aspects, as if to almost give the impression of being in front of different buildings if looking at it from one street or the other.
The outside has been well looked after over the years, while the same cannot be said about the inside, adapted for use by a bank still on the premises today.